Revolutionising e-commerce with virtual fitting technology

VAIVR’s innovative virtual try-on experience is powered by four core technologies working in perfect harmony, each component plays a crucial role in creating an immersive fashion experience that bridges the gap between online shopping and in-store fitting rooms. From capturing your unique body shape to intelligently fitting garments and simulating their natural movement, our technology stack ensures a truly realistic virtual try-on experience.

Computer Vision: Understanding Your Unique Shape

Our computer vision technology forms the foundation of the VAIVR experience through sophisticated camera image analysis. The system creates a comprehensive 3D understanding of each shopper’s unique body shape and movement, overcoming traditional challenges of clothing occlusion and single-camera depth perception.

Key features:

  • Advanced 3D pose estimation that precisely identifies body joint positions
  • Sophisticated body shape analysis that accounts for individual variations
  • Real-time processing that ensures smooth, natural movement

 

To maintain our position at the cutting edge, we continuously integrate the latest research advances and maintain extensive datasets numbering in the tens of thousands. Our team regularly participates in leading academic conferences, ensuring VAIVR remains at the forefront of computer vision innovation.

Proprietary Auto-Draping: Intelligent Garment Fitting

At the heart of VAIVR’s virtual try-on capability is our proprietary auto-draping system. This sophisticated technology automatically adapts garments to fit each unique body shape while maintaining the original design intention. Our algorithms have been trained on extensive datasets of real clothing behaviour, enabling them to:

  • Intelligently adjust garments to different body shapes and sizes
  • Preserve design elements and styling details
  • Maintain proper fit across various body positions
  • Adapt to different clothing types and styles

 

The system combines traditional geometric approaches with modern deep learning techniques, ensuring both accuracy and computational efficiency. This hybrid approach allows us to deliver realistic results in real-time while maintaining the garment’s intended aesthetic.

Physics-Based Clothing Simulation: Bringing Fabrics to Life

The true magic of VAIVR lies in how realistically clothing moves and drapes on your body. Our physics-based simulation models fabric behavior at the yarn level, capturing the unique properties of different materials with exceptional accuracy. Through advanced differentiable models and gradient-based optimisation, we replicate real cloth properties including:

  • Natural draping and movement patterns
  • Time-dependent friction and plasticity for persistent wrinkles
  • Material-specific behavior for different fabric types
  • Dynamic response to body movement

 

This attention to detail ensures that whether you’re trying on a flowing silk dress or a structured denim jacket, the garment behaves just as it would in real life.

Advanced Rendering: Perfect Digital Replication

The final piece of our technology stack is our physics-based rendering system, which brings digital clothing to life by precisely mimicking real-world light behavior. Just as different fabrics interact uniquely with light in the physical world, our rendering technology accurately calculates how light bounces, scatters, and passes through each material.

Our system precisely models:

  • Material-specific properties like texture, sheen, and transparency
  • Accurate light interaction across different fabric types
  • Consistent appearance across varying lighting conditions
  • Fine details from the subtle sheen of satin to the coarse texture of wool

Seamless Integration: The VAIVR Difference

What truly sets VAIVR apart is how these four technologies work together seamlessly. The result is a virtual try-on experience that maintains perfect realism whether you’re viewing garments under bright store lighting or natural daylight, making online shopping as confident and enjoyable as being in store.